- The Incredible Edible Egg (Words, Sayings, and Slogans)
"Ah. The incredible, inedible egg."
In 1977, the American Egg Board launched a campaign to counter declining egg sales. Focusing on the nutritional value of eggs and the health benefits of dietary cholesterol, they promoted "The Incredible Edible Egg." Don't you know that RHYMES are the best way to entice the American public? It makes them look past the fact that all the slogan really says is that eggs are edible. That is, eatable. All these eggs, you can eat them. Which America already knew. Veronica likely saw one of the many cute commercials when she was a little girl, and she now makes reference to the slogan to describe an egg you most certainly cannot eat.
- 3.08 "Lord of the Pi's"