Keith Mars

"Who's your Daddy?"

"I hate it when you say that."

"You know what, this is important. You remember this. I used to be cool!"

Keith has sacrificed a lot, not only for his family, but for the truth. He accused Jake Kane of murdering his own daughter, even though Jake was one of the most popular and influential men in Neptune. After being kicked out of the sheriff's office (and being replaced by Lamb), he didn't move away from Neptune (though his wife wanted him to). He stayed and became a private detective. And even when Lianne left him, he didn't break down and compromise his morals.

There is only one thing he would compromise his morals for: Veronica, his daughter. After all, he walked through fire (literally) to save her.

Keith picked up the pieces, built up his business and ran unsuccessfully for sheriff again. His reputation somewhat restored, it was a close race, but the timely disclosure that he let a drunk driver walk, one who later become a school bus driver of a bus that went off a cliff, was enough to keep Lamb in office.

Keith has had several relationships, but they've ended badly. With Guidance Counselor Rebecca James, Veronica was still not ready yet for someone to replace the role of her mom in her life, so he broke it off. With Alicia Fennel, Wallace's mom, he was truly happy — but it all came crashing down when he found out her real identity. Kendall Casablancas persuaded him to temporarily abandon his daughter in New York, but that might have had more to do with Kendall's assets than her...assets.

The only questions that still plague Keith are the secrets that Veronica keeps. Despite those secrets, she is still the most important person in his life and vice-versa, as her complete devastation attested when she thought he was dead. Now, the only question is: is Keith going to survive a night in the desert with Cormac Fitzpatrick?

-grimsqueaker, alliterator
Bio as of 3.01 "Welcome Wagon"
All bios: 3.20 3.17 3.14 3.07 3.06 3.02 3.01 2.22 2.21 2.20 2.13 2.01 1.22 1.18 1.05 1.01

Enrico Colantoni plays Keith Mars.

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