Keith Mars

"Who's your Daddy?"

"I hate it when you say that."

"You know what, this is important. You remember this. I used to be cool!"

Keith has sacrificed a lot, not only for his family, but for the truth. He accused Jake Kane of murdering his own daughter, even though Jake was a billionaire. After being kicked out of the sheriff's office (and being replaced by Lamb), he didn't move away from Neptune (though his wife wanted him to). He stayed and became a private detective. And even when Lianne left him, he didn't break down and compromise his morals.

There is only one thing he would compromise his morals for: Veronica, his daughter. After all, he walked through fire (literally) to save her.

But there is tension underneath their relationship. After the Lilly Kane murder was solved, Keith was vindicated somewhat, but there is still unease in the Mars household. First, there was her tumultuous relationship with Logan, at the end of which Keith had to forcibly throw Logan out of the house. And then there was Veronica's secret trips to Duncan's suite — something Veronica didn't think her father would notice. He notices more than she gives him credit for.

Like when the dead body of David "Curly" Moran washed up on shore with "Veronica Mars" written on his hand and Veronica said nothing to her father about it. Keith found out and called her immediately to check where she was. She deftly lied, but he demanded proof, no longer trusting her words. And when Veronica helped her boyfriend sneak out of the country with his baby, Keith finally confronted her about how he could never trust her again.

Though his time in Neptune has been rough for Keith, there have been several people who have made it smoother. There was Rebecca James, the guidance counselor, but he had to break it off with her because of Veronica's feelings. And there was Alicia Fennel, Wallace's mom, who made Keith very happy until Keith discovered her real past. Angry with him for talking Wallace's birth certificate, Alicia broke up with him, but called him later to say that Wallace had left...with his real father. Now that Wallace is back, the question of whether Keith and Alicia have a future is still up in the air.

Other questions, about the bus crash and Terrence Cook, also plague Keith, but none so much as his strong and willful daughter. Despite the secrets they keep from one another, she is still the most important person in his life.

Bio as of 2.13 "Ain't No Magic Mountain High Enough"
All bios: 3.20 3.17 3.14 3.07 3.06 3.02 3.01 2.22 2.21 2.20 2.13 2.01 1.22 1.18 1.05 1.01

Enrico Colantoni plays Keith Mars.

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